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LUXURY RETAIL, GLOBAL REACH
GAIA specialises in B2B fashion wholesale sales, with a particular focus on luxury retailers across the Middle East, Greece, Cyprus, the wider Mediterranean. Our world spans iconic department stores, private boutiques, resort destinations, concept spaces, e-commerce platforms, and the most coveted addresses in global retail. With experience across Selfridges, Harvey Nichols, Saks Fifth Avenue, Bloomingdale’s, Nordstrom, Revolve, and more, we open doors to the spaces where fashion is discovered, desired, and sold.


Κυκλάδες Roots. Αιγαίο Soul.
Bound by a shared vision and a deep understanding of luxury, Lee Bloor and Matthew Lucian channel over two decades of experience in building and scaling aspirational brands. Having founded, scaled, and exited Lavish Alice, we understand the fashion brand journey from every angle, creative, commercial, operational, and strategic. GAIA operates as a 360° extension of your in-house team, bringing founder-led insight, global retail authority, and a deep understanding of how to turn desirability into demand.

Strategic Representation
We guide brands through every stage of the wholesale journey, from positioning, market strategy, and buyer introductions to seasonal sales, negotiations, compliance, and long-term account growth. Our approach is instinctive, polished, and commercially astute, ensuring every partnership feels desirable, aligned, and built to last.
Connection & Commerce
Inspired by the rhythm of Mediterranean living, GAIA brings a seductive, relationship-led approach to global wholesale sales. Founded by creatives, brand builders, and fashion entrepreneurs Matthew Lucian and Lee Bloor, GAIA represents premium and luxury fashion brands with the vision, taste, and ambition to scale internationally. From showroom to storefront, we position brands with authority, allure, and commercial precision.
Founder Built
Having founded, scaled, and exited Lavish Alice, we understand the fashion brand journey from every angle, creative, commercial, operational, and strategic. GAIA operates as a 360° extension of your in-house team, bringing founder-led insight, global retail authority, and a deep understanding of how to turn desirability into demand.
Αθήνα ~ Dubai ~ London
GAIA has offices in Athens, London and Dubai, with Athens as our primary home and creative base. From Greece, we connect brands to opportunities across the globe, supported by an international network spanning luxury retail, boutiques, resort destinations, concept spaces and e-commerce platforms. Truely, the centre of the world.


























